OTT / CTV Advertising
Reach Cord-Cutters
Television advertising is no longer just for big brands with massive budgets. Over-the-Top (OTT) and Connected TV (CTV) advertising lets small and mid-sized businesses run targeted video ads on streaming platforms — Hulu, Peacock, Tubi, Pluto TV, Roku, Amazon Fire TV, and hundreds more — with the precision of digital targeting and the impact of TV-quality storytelling. Divot Agency helps you break into this high-growth channel without the complexity or the waste of traditional broadcast media.
What We Do
The shift away from traditional cable is accelerating rapidly: over 60% of U.S. households now subscribe to at least one streaming service, and the average viewer watches more streaming content than live TV. OTT and CTV ads appear within premium streaming content — they’re non-skippable, full-screen, and delivered to households you’ve specifically targeted by geography, demographics, interests, and household income. Unlike traditional TV buys, there’s no minimum spend that locks out small businesses. You can launch a targeted CTV campaign in a specific zip code for a fraction of what a local broadcast spot would cost — and measure every impression, completion rate, and website visit it generates. Divot Agency manages the entire OTT/CTV process: creative production guidance, platform selection, audience segmentation, campaign trafficking, and performance reporting — so your business reaches the right households on the right screens at the right moments.
OTT/CTV is the fastest-growing digital advertising channel. Small businesses that invest now are building brand awareness at scale — in the living rooms of their ideal customers — before their competitors even know this channel exists.
Services We Provide
- Streaming Platform Strategy & Selection
- Audience Segmentation (Geo, Demo, Interest, Behavioral)
- Household-Level IP Targeting
- Video Ad Production Consulting & Spec Compliance
- Campaign Setup & Trafficking
- Cross-Device Attribution & Retargeting
- Completion Rate & Viewability Optimization
- Connected TV + Digital Integration (Omnichannel)
- Transparent Impression & Reach Reporting
- Budget-Flexible Campaigns (No Broadcast Minimums)
Why Divot Agency
For small businesses, OTT and CTV level the playing field with large national brands. You can now buy TV-quality ad placements in your specific market — your city, your neighborhood, your target demographic — with the same measurability as your Google or social campaigns. This is the future of local advertising, and Divot Agency is your guide to getting there.